4 Facebook E-Commerce Tips for Brands With more than 600 million active users on Facebook , the world’s largest social network is no longer just about “liking” brands w… Read more on Mashable With the boom–’get understanding’ A couple of weeks ago, I predicted another Golden... Continue reading »
Archive for the ‘Brand Loyalty’ Category
4 Facebook E-Commerce Tips for Brands
Wednesday, June 8th, 2011Everything You Want: Understanding consumers, brands and communications
Monday, June 6th, 2011Everything You Want: Understanding consumers, brands and communications Marketers tend to think they’re one step ahead of consumers. This book proves they’re miles behind, then shows them how to catch up. A well-argued and often irreverent exposé of how marketing got us here and how it... Continue reading »
Itchy Feet/Brand Loyalty Reviews
Sunday, June 5th, 2011Itchy Feet/Brand Loyalty Two Separate LPs Now Available on One CD. ‘Itchy Feet’Was Originally Released in 1981 and ‘Brand Loyalty’Was Released in 1982. List Price: $ 19.98 Price: Related Blogs Read More →
Newalta Reports Strong Fourth Quarter, 2010 Results on Improving Market Conditions
Saturday, June 4th, 2011Newalta Reports Strong Fourth Quarter, 2010 Results on Improving Market Conditions CALGARY, ALBERTA–(Marketwire – March 3, 2011) – Newalta Corporation (“Newalta”) (TSX:NAL) today announced financial results for the quarter and year ended December 31, 2010. / Read more on... Continue reading »
Rebranding Race: Lessons from brand makeover winners, losers, pretenders and spectators Reviews
Friday, June 3rd, 2011Rebranding Race: Lessons from brand makeover winners, losers, pretenders and spectators Here’s your brand makeover GPS and conscience! Finally, anybody could easily become a brand makeover watchdog, excitedly empowered to detect and discourage deceptive rebranding by any business, nonprofit,... Continue reading »
The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth
Tuesday, May 31st, 2011The Executive’s Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New … Nurture Customer Loyalty and Drive Growth An industry expert shows readers how to get the best return on investment from corporate events... Continue reading »
Telecom firm reduces employee stress levels
Sunday, May 29th, 2011Telecom firm reduces employee stress levels Gexel decided to make retaining experienced customer-service representatives a priority Read more on The Globe and Mail Vancouver’s farcical loss of star-studded chef Daniel Boulud The luscious fare at Lumière and db Bistro Moderne was worlds apart from... Continue reading »
Firebrands: Building Brand Loyalty in the Internet Age
Wednesday, May 18th, 2011Firebrands: Building Brand Loyalty in the Internet Age (Osborne) Unveils beginning-to-end strategies for strengthening company’s brand online and building customer loyalty. Includes case studies dealing with IBM, Yahoo!, Fed Ex, and Amazon.com. Offers an in-depth explanation of digital branding... Continue reading »
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty Reviews
Monday, May 16th, 2011Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand?... Continue reading »
The Brand Marketing Book
Saturday, May 14th, 2011The Brand Marketing Book Internationally respected marketing consultant Joe Marconi shows how to build a “value-added” brand in today’s competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies... Continue reading »