VIDEO: Why invest in the ‘youth squad’? Businesses need to invest in their “youth squads” and develop home-grown talent says AMV BBDO group chief executive Cilla Snowball. Read more on BBC News AROUND THE VALLEYS News and notes from around the greater San Fernando Valley area Read... Continue reading »
Archive for the ‘Branding Visual’ Category
VIDEO: Why invest in the ‘youth squad’?
Tuesday, May 31st, 2011The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Monday, May 16th, 2011The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding — a set of... Continue reading »
Brandstand: Strategies for Retail Brand Building
Saturday, May 14th, 2011Brandstand: Strategies for Retail Brand Building Specialty, department and discount/off-price stores, e-tailers, designers, manufacturers and shopping malls are all waging branding wars with a vengeance. And, these major retailers now look to the power of branding in every form as their most potent... Continue reading »
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
Tuesday, May 10th, 2011Before the Brand: Creating the Unique DNA of an Enduring Brand Identity How to create a relevant, distinctive brand identity Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and image in order to establish... Continue reading »
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Monday, May 9th, 2011Marketing Aesthetics: The Strategic Management of Brands, Identity and Image There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have... Continue reading »
Wally’s Party Factory Website Designed by Imaginuity Wins ADDY Award for Creative Excellence
Sunday, May 8th, 2011Wally’s Party Factory Website Designed by Imaginuity Wins ADDY Award for Creative Excellence The new website for Wally’s Party Factory and its comprehensive new visual identity has earned an ADDY award for Creative Excellence from the American Advertising Federation Dallas chapter. Dallas-based Imaginuity... Continue reading »
Retail Business Kit For Dummies
Friday, May 6th, 2011Retail Business Kit For Dummies ISBN13: 9780470293300 Condition: New Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed Whether you’re a novice or a seasoned... Continue reading »
Brand/ Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding Reviews
Tuesday, May 3rd, 2011Brand/ Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding Fashion brands and the images they convey dictate much about what Americans think andfeel about fashion and style. This book presents students and scholars with a better understandingof fashion branding through a dedicated... Continue reading »
Milligan launches redesigned website
Monday, May 2nd, 2011Milligan launches redesigned website MILLIGAN COLLEGE — A new website to help students and prospective students get information about Milligan College was launched this week. Read more on Johnson City Press Systems Alliance Launches Redesigned Websites for the University of Alabama College of Continuing... Continue reading »
Store Presentation and Design No. 2 (Store Presentation & Design) Reviews
Monday, May 2nd, 2011Store Presentation and Design No. 2 (Store Presentation & Design) Turn selling space into sales! * Creative, cutting-edge visual merchandising * More than 250 color photographs show how to make the store sell Here are the finest examples of in-store visual merchandising–displays that... Continue reading »